Best Ways to Have Success at Trade Shows or Expos

While the first step to having success at a trade show or expo is attending the event itself, there are steps a business can take to ensure they have a productive outing at these events. Here is a look at the best ways to have success at trade shows or expos.

Choosing the Right Booth

The best way to succeed at a trade show is to interact with as many customers, enthusiasts or clients as possible. One way to achieve this is to have the right booth. Not only does this mean having a booth of the right side, but it means having your booth in an ideal location where you will get as much foot traffic as possible.

While some parts of the booth selection process are limited by whether or not you have attended a particular trade show in the past, you can still choose a good booth by registering early for the event. Companies that register at the latest minute will end up with the booth locations that no one else wants.

Focus on Display Quality

The best thing to do with regards to your booth displays is to ensure everything is as neat and organized as possible. The last thing you want is to have so many displays with different information, images and graphics that people get confused. Keeping things simple and light will ensure people passing by can focus on the message you are trying to deliver. And keep this message simple too, because the audience at a trade show will have a limited attention span because of the sheer volume of information being thrown at them in a short space of time.

Social Media

It is no good visiting a trade show if no one knows you are planning to attend. Make sure you are using social media in the right way to get the word out to your target market about your presence at a particular trade show. Not only will this increase hype about your upcoming products, but it will also encourage enthusiasts who have a favorable impression of your company to attend the event and check out what you have to offer.

Do Not Restrict Customers

When you get customers coming to your booth at a trade show, you will often find them pushy and inquisitive. But instead of getting offended by a customer who wants to touch everything at your booth, you should encourage this behavior. Let them sample all your products, give them a guide to your latest items and talk with them in as much detail as possible. Make sure everyone at the booth is extremely friendly and easy to converse with about your various products and services.


A great way to get people to come to your booth is by giving away free items. While you do not have to give away hundreds of your products at a trade show, a few giveaways throughout the evening will help build up interest in your booth. In addition, you can always give out cheap promotional items like t-shirts, pens, pencils and bags with your company’s logo on them.

Budgeting Tips for Participating in an Expo

For those who are looking to participate in an expo or trade show, but do not want to go over their budget, here is a look at some tips to stay within a reasonable price range for trade show expenses:

1. Identify your Purpose

The best way to economically participate in a trade show is to "have a deep understanding of why you are attending the event" in the first place. This means understanding the industry related to your business, the target market for your products and the impact you hope to make through the trade show. This will give you an idea if it is necessary to spend $500 or $1000 on marketing and promotional products for the expo or trade show.

Trade show are not only a great way to engage with customers, but they can help you understand what the competition is offering. They are also a fantastic networking opportunity. It is not always necessary to spend a huge amount of money on marketing and promotion to get success from a trade show or expo.

2. Planning

It is incredible how much money you can "save with the right plan". Have a marketing plan in place that pins down how much money you will spend on each aspect of the trade show. For example, the budget should include travel expenses, promotional products, free giveaways, booth displays and miscellaneous expenses. And do not forget to register for the trade show as early as possible. Not only will this give you a better booth spot, but it will save money on the registration fees.

3. Giveaways

While it may seem counterproductive to ''ave money through giveaways", it is a really good way to promote the business on a budget. Some of these giveaways can include free samples of company products or new items you are launching. But most of the items you will give away are limited to cheap promotional products such as stress balls, t-shirts, and pens with the company logo and colors.

4. Goals

Have a detailed plan for the event. This means looking at the list of businesses that are attending, highlighting possible networking opportunities and laying out a clear plan of what you want to achieve. For example, a company might want to have detailed conversations with 50 potential customers about their products, along with networking with at least 10 potential clients.

5. Promote your Attendance

It is not enough to just attend an expo or trade show. The most important thing you can do is to "encourage your attendance" because this gives enthusiasts a chance to come and see your products first-hand. Promotion is done through flyers, newspaper ads, social media marketing, and other avenues.