How to Make a Show Out of Marketing Event

Trade shows are not only about business, deals and sales, but also they have an element of a show. Do not forget how important it is to wow visitors. Many trade shows attendees just stroll from one display to another, studying the market. If you want to win their attention you need to offer them something eye-catching that will engage their curiosity. To do so you don’t even need to have a huge budget. A good idea works just great and it doesn’t cost much. We have participated at various trade show events and seen some brilliant ideas that you can also employ at your booth. So let’s start!

  1. Guerrilla marketing

Guerilla marketing is one of the latest trends in advertising, which provokes a massive reaction among people, while requiring minimal cost. The goal of guerilla marketing is to provoke surprise and delight among the attendees so that they talk about it and share their impressions both in real life and in social networks. A good idea is a pledge of success. For example, you can arrange your own small opening ceremony with the elements of a show. Or create an intrigue – let a curtain hide your exhibit at the first hours of exhibiting while letting people hear some weird nose from there: the noise of a waterfall, the sounds of animals, the roar of construction, etc. This will definitely attract the attention of visitors and they won’t pass by your booth without wanting to know what is inside.

  1. Keys and puzzles for attendees

Give visitors a key or a puzzle and say that a lock or a second part of the puzzle is in a certain place in an expo center. Give them a hint and arrange everything the way that it leads attendees to your display. Curiosity will make many visitors play your game, so make sure to prepare prizes for participants.

  1. Use the Power of Humor

Always look for the opportunity to include humor at your exhibiting efforts. For example, you can shoot reaction of visitors to the stand with a hidden camera and broadcast it live via Periscope, Facebook or Instagram. If you are worried that visitors might dislike something, do a stream with a host – let one of the employees with the greatest sense of humor walk along the a show with the camera and comment on everything he/she sees. This broadcast can be announced in advance; by doing this you will get more views.

  1. Fake news about an event and its participants

Another element of humor is fake news about your products, services, partners, etc. Share these news in social networks during an event. Let it be such unrealistic funny stories that visitors of will be able to understand that the news is a fake. Such humor requires caution, so it is better to think things through beforehand. The effect in the media space can be even more significant than you expect: your stories have a chance to turn into memes.

  1. Broadcast on a Big Screen

It is a more expensive, but also a more reliable option. Set up a large screen on your custom display and stream a live video to it. If you want to really stand out, you can use elements of augmented reality in your video stream. This is more technically difficult but it provides a guaranteed wow effect.

Broadcast on a screen

  1. Chasing for treasures

You can organize a live broadcast or create videos showing the most interesting products at a show but do not say at which display they are. Promise visitors some prizes if they write a correct answer in the comments. To find “treasures”, people will have to view the entire exposition, and this is exactly what you need.

  1. Use a Nostalgia Factor

Toys and movies from childhood are a powerful psychological device that allows you to evoke vivid emotions in visitors and to gain their favor. And also it’s fun. Announce that this year you will have a thematic display dedicated, for example, to the “Toys Story“. Dress up in the costumes of the characters, decorate your booth in the style of the movie, think through the hook-phrase with which you will engage visitors. Of course, not every company can afford to have such fun, but it’s worth it.

Interactive screen

  1. Interactive walls

Make one of your walls in the form of a school board or a large paper sheet and ask visitors to draw, for example, their version of a logo of your new product or leave an opinion about it. Such an involvement works just fine so that your display will definitely be eye-catching. Just remember that people will struggle to be the first to draw something, so make the first few pictures yourself.

This is not a complete list of what you can do at your booth. Just find some creative idea that working for your businesses, and use it to attract the attention of visitors

How to Standout At A Trade Show With A Custom Display

Nowadays more and more exhibitors understand the importance of a quality made trade show display. But what do you mean by quality? Of course, we do not imply ramshackle booths that are ready to fall apart any second. It is more about the ability of a booth to attract attention of the target audience, bring you leads and increase brand awareness… and whatever goals you have exhibiting at a trade show. There are myriads of exhibits on the market, and it could seem like exhibitor can find something unique that won’t be found on the expo floor at the same time. However, many off-the-shelf booths may indeed have similar designs or use similar elements. Then how to stand out in this case? The answer is clear –  custom display.

What Is a Custom Display

custom displaySuch a booth implies a trade show product that was designed and build for a specific exhibitor. And if you can have something crafted for you it means that you won’t probably use regular forms, shapes, designs, etc. Such a luxury have not only aesthetic purpose. In fact, it allows companies to have a piece that suits their marketing goals the most accurately. It takes into account almost everything – your branded message, your audience, products arrange, layout, even convenience of use for your staff, and, of course, visitors. Having all these elements designed thoughtfully, you can create an incredible impact on your audience. They will be drawn like a moth to the flame, and getting at your display they won’t have to leave. And you, meanwhile, have a change do what you came to a trade show for – promote your products and services.

How They are Created

custom boothAll the process of creation is build upon  a close cooperation between a company exhibitor and a designer. You need to clearly imagine what your booth has to do, what elements it must have, and what are its functions. Based on this information a designer will suggest several design options. If one of the options meets your requirements, the designer will create a render and all the specifications needed to build this exhibits. Then it is time to build such a booth. You need to remember that the process of crafting such a piece is very responsible and it requires tremendous skills and expertise. Usually, such booths are created utilizing aluminum extrusion elements that reduce weight of custom displays and make it easy to assemble and tear down. Shipping is also not a serious problem when a booth is disassembled.

How to Choose a Manufacturer

There can be many criteria you need to take into account. But let’s learn them on an example of custom trade show booth manufactures – EXHIBE. This company has everything it takes to produce stunning displays with individual design. First of all, it is a team of skilled designers that always have innovative ideas and are not scared to offer an ambitious project. Second, it is own production capabilities. It is a very important aspect since it guarantees that your exhibit will be produced on time and according to the highest standards of quality. Third, it is experienced booth builders that have seen it all when it has to crafting a custom display. And finally, it is experience. Since manufacturing an exhibit is an creative process, you need to have expertise in what you are doing, otherwise the result will be below any expectations.

So, as you can see, if you want to have an exhibit with individual design you need to take into account a lot of things. But if to do everything right your efforts will pay off.

Advertisement at Trade Shows

There are thousands of trade shows and fairs all around the world every year. For attendants they give opportunities to establish new or strengthen existing business relations, find new sources of information, new suppliers  or customers, learn about new trends, goods or ideas, get acquainted with novelties and innovations and finally discover new markets.

For many companies, especially representing small business or start-ups, exhibitions lend the opportunity to promote their products or services, advertise technology they deploy, meet with potential buyers and investors. The most important, businesspeople have a chance to meet CEOs of big companies who are very difficult to reach, and talk with them longer than 10 minutes. Plus meetings with the right people at trade shows are going in a calm informal atmosphere without distractions to phone calls and other stuff. And exhibitors have all the samples and collateral at hand at a display in case they need to make a demonstration.


In case of B2C trade shows exhibitors have a chance to communicate directly with a large number of end customers, find out their needs, and ask for feedback, reviews and opinions about the products/services a company showcases at the show.

Trade shows are often a place where innovations and novelties are presented to the public. Usually the exhibition activity is supported by the preliminary publications in press, internet or commercial on the TV or radio. Therefore, when planning a release of new products on the market, do not forget about the additional benefits that you will get thanks to the presentation of this novelty at an exhibition, especially if it is large exhibition in a certain industry. If the interest of potential consumers or investors is awakened by advertisement, they have a chance to personally get acquainted with the novelty and talk about it with a company representative right at the display. To arrange the same quantity of meetings with prospects a company would probably need to spend several months.

From all that has been said to you, it becomes clear how useful it is to reinforce the exhibition activity with advertising in the press, direct mail, internet advertisement and types of pre-show promotional activities.

On-show advertisement is also very important. Very effective is a use of non-standard advertising, for example, dirigibles or balloons with information banners. Advertising text, image or logo on such flying objects will not be left without attention – they look impressive and are very original. The information becomes available to a large number of people; it even has a chance to appear in the photo and video reports.

Printed advertising is exhibited at the stands. You need to have several types of different booklets, leaflets, catalogs if possible. This will indicate a serious intention to develop and to find customers. Leaflets, calendars with contact information are given to everyone who is interested in products or services. A small souvenir with time can push to call or visit a store or online shop where the products are sold.

The exhibition gives an excellent occasion to write to customers and potential buyers both before its opening and after closing. A letter with a description of the exhibits or a note with gratitude for the interest shown and a reminder of the most significant advantages or properties of the goods will for sure serve to strengthen the benevolence, and perhaps, will bring more tangible results.

How to Layout And Arrange a Trade Show Booth

At is no doubt that the main items at your display are products and services your showcase, but your trade show booths determinates how you represent and advertise them, how convenient it is for your visitors and staff to be at a display, how helpful it is in demonstrating your demos, and other important factors. So you need to keep a lot in mind to build a trade show exhibit that meets all your goals and requirements. Bellow is information that will help you with it.

trade show booth layout

Display’s layout

We can single out 3 zones that are typical for trade show booths. They are exposition, office and service area. We would like to give some recommendations on how to lay out these zones with maximum benefits and convenience for your exhibiting.

Exposition area is the main and mostly the biggest area of a display. You need to envisage the following elements of a booth:

– surfaces to place large exhibits (tables, counters, podiums);
– showcases and / or shelves for small items;
– a place to put promotional materials;
– sockets and connectors to hook up exhibits. Just try to keep them out of sight – extensions, cords and wires sticking out from everywhere do not decorate a booth;
– staff areas. They must be visible and easily approachable for visitors. If your booth is quite big it is wise to have an informational desk so that attendees won’t have to browse about the whole display looking for reps.

Exposition area should be organized keeping these requirements in mind:

1. It should not take more than 1/2 of total booth’s space leaving a sufficient place where attendees and staff could walk.
2. Exhibits must be places to face the main traffic of visitors; a booth staff cannot obscure the view.
3. Allocate some place for new items or especially important exhibits.
4. Attach signs or specifications near your exhibits.
5. Excessive quantity of exhibits is the same harmful for presentation as their lack – too many demonstration objects with different ideas can confusion and perplex visitors.
6. Do not forget to light up your items – bright light always attracts attention.

Office area
This area where negotiations take place. Do not make it too large, it is needed to sear only several people. Furnish this are with a table(s) and chairs. It is better to wall the office area off from the exposition: negotiation should stay confidential and must be conducted in a private environment. If you cannot make the office area isolated at least take care that negotiators do not obscure your samples and products from other visitors.

Service area
This area must be hidden from attendees. Here you can keep spare materials and stationery; make coffee for visitors and clients; or put a clothes rack. Also it is where a booth staff can take a little break and have a snack.

Booth Layout

Booth arranging

When arranging a trade show booth you ought to include company’s logo and branded images. A booth should be attractive, eye catching and noticeable. In order to decorate a display and enhance effect from presentation you can use illuminated advertisement, neon signs, projection screens, but they can’t take all the attention, because it is your products that are stars of this show

A booth should be maximally open. Make sure that walls of the booth, samples and exhibits, furniture do not obscure or close your display from attendees. Psychologists say that visitors perceive visible barriers as closeness and unwillingness to communicate or carry on a productive dialogue.

When you arrange all the important elements of a display you must take into account that approaching visitors view the booth from 3 distances:

1) Long distance – it is when visitors can spot your exhibit from the end of aisles. You need to be able to attract their attention even when they are fairy far from your display, and the best way you can do it is to place elements of advertisement above a booth (three-dimensional structures, billboards, hanging signs, flags);

2) Middle distance. While people approaching your display they can see more and more details. Make sure to place eye-catching graphics and elements of display at top of a booth (frieze), its facade or a back wall if the facade is open;

3) Short distance. Here you can place more text information and smaller details that will invite visitors to come into a booth.

In order to help people find your display you can use graphics with arrows or footprints pasted up on the aisle’s floor that point the way to your stand.

It is desirable to use as many vertical surfaces of your booth as possible to decorate them with graphics or for attaching accessories (monitors, shelves, table tops), but keep in mind the following recommendations:
– booth’s design must clearly express the main idea and specialization of your company;
– graphics cannot distract attendees from exhibits;
– do not be overload display with text information;
– information should be easily readable, do not include too many long sentences, obscure terminology or professional jargon;

We hope our tips help you to create a highly functional booth that highlights your exhibits and represents them in the best way, that is convenient for both visitors and booth’s staff and that can be used multiple times at other exhibitions.

7 tips to better Exhibiting

Exhibiting at trade fairs or business events can help you meet potential customers, create brand awareness, get new leads, make sales and even educate people about your product. Exhibiting is a big investment of time and money and in order to get the best out of it, you need to do it right. Here are seven tips to better exhibiting.

Plan early

Planning ahead of time is vital in ensuring that you get everything you need and do what you have to do right. Taking time to start planning for the exhibition early will also ensure that you get the best deals for the space and equipment that you need to make your exhibition successful. Last minute rushed may cause you to leave out important components of the exhibition exercise and you don’t want to give half-baked cakes to visitors.

Get the right clothing and gear

Exhibitions demand long hours of standing and a lot of talking and pointing. Ensure that you have comfortable shoes and clothing. If it is an outdoor exhibition, dress for the weather. You may need to get trade show exhibit flooring accessories like rubber mats to a thick carpet to ensure your feet are cushioned from the pressure of too much standing.

Prepare for the competition

It is important to be prepared to match up to the standards that will be available at the exhibition event. Make sure you have a clue of what your competition is capable of doing so that you are in a position to stage a more appealing exhibit.

Get the manpower

Do you have enough hands? Get as many people as you can to handle the traffic coming into the booth area. It is quite an unpleasant experience for a visitor to come and stand unattended to just because you are understaffed at the booth. It is important to have people to help you set up and dismantle your stand. Labor can either be hired, staff from the office or friends and family.

Display is king

It is an exhibit right? You have to be seen. Invest in some catchy graphics and nice theme colors to ensure you stand out in a good professional way. A good display is one that is consistent with your brand.

Have literature and promo items

People like gifts. Giving someone something makes a good impression and is a sing of appreciation. Make sure you have ample literature and promo items to not only help draw people into your booth but presenting them with items to recall your company afterthe show.
Have measurable goals.

Make sure you have your goals right. What do you want from the show? Do you want to create brand awareness, meet new customers, get partners or launch your product? Goals help you to plan exhibitions better.

Best Ways to Have Success at Trade Shows or Expos

While the first step to having success at a trade show or expo is attending the event itself, there are steps a business can take to ensure they have a productive outing at these events. Here is a look at the best ways to have success at trade shows or expos.

Choosing the Right Booth

The best way to succeed at a trade show is to interact with as many customers, enthusiasts or clients as possible. One way to achieve this is to have the right booth. Not only does this mean having a booth of the right side, but it means having your booth in an ideal location where you will get as much foot traffic as possible.

While some parts of the booth selection process are limited by whether or not you have attended a particular trade show in the past, you can still choose a good booth by registering early for the event. Companies that register at the latest minute will end up with the booth locations that no one else wants.

Focus on Display Quality

The best thing to do with regards to your booth displays is to ensure everything is as neat and organized as possible. The last thing you want is to have so many displays with different information, images and graphics that people get confused. Keeping things simple and light will ensure people passing by can focus on the message you are trying to deliver. And keep this message simple too, because the audience at a trade show will have a limited attention span because of the sheer volume of information being thrown at them in a short space of time.

Social Media

It is no good visiting a trade show if no one knows you are planning to attend. Make sure you are using social media in the right way to get the word out to your target market about your presence at a particular trade show. Not only will this increase hype about your upcoming products, but it will also encourage enthusiasts who have a favorable impression of your company to attend the event and check out what you have to offer.

Do Not Restrict Customers

When you get customers coming to your booth at a trade show, you will often find them pushy and inquisitive. But instead of getting offended by a customer who wants to touch everything at your booth, you should encourage this behavior. Let them sample all your products, give them a guide to your latest items and talk with them in as much detail as possible. Make sure everyone at the booth is extremely friendly and easy to converse with about your various products and services.


A great way to get people to come to your booth is by giving away free items. While you do not have to give away hundreds of your products at a trade show, a few giveaways throughout the evening will help build up interest in your booth. In addition, you can always give out cheap promotional items like t-shirts, pens, pencils and bags with your company’s logo on them.

Budgeting Tips for Participating in an Expo

For those who are looking to participate in an expo or trade show, but do not want to go over their budget, here is a look at some tips to stay within a reasonable price range for trade show expenses:

1. Identify your Purpose

The best way to economically participate in a trade show is to have a deep understanding of why you are attending the event” in the first place. This means understanding the industry related to your business, the target market for your products and the impact you hope to make through the trade show. This will give you an idea if it is necessary to spend $500 or $1000 on marketing and promotional products for the expo or trade show.

Trade show are not only a great way to engage with customers, but they can help you understand what the competition is offering. They are also a fantastic networking opportunity. It is not always necessary to spend a huge amount of money on marketing and promotion to get success from a trade show or expo.

2. Planning

It is incredible how much money you can save with the right plan”. Have a marketing plan in place that pins down how much money you will spend on each aspect of the trade show. For example, the budget should include travel expenses, promotional products, free giveaways, booth displays and miscellaneous expenses. And do not forget to register for the trade show as early as possible. Not only will this give you a better booth spot, but it will save money on the registration fees.

3. Giveaways

While it may seem counterproductive to ”ave money through giveaways”, it is a really good way to promote the business on a budget. Some of these giveaways can include free samples of company products or new items you are launching. But most of the items you will give away are limited to cheap promotional products such as stress balls, t-shirts, and pens with the company logo and colors.

4. Goals

Have a detailed plan for the event. This means looking at the list of businesses that are attending, highlighting possible networking opportunities and laying out a clear plan of what you want to achieve. For example, a company might want to have detailed conversations with 50 potential customers about their products, along with networking with at least 10 potential clients.

5. Promote your Attendance

It is not enough to just attend an expo or trade show. The most important thing you can do is to encourage your attendance” because this gives enthusiasts a chance to come and see your products first-hand. Promotion is done through flyers, newspaper ads, social media marketing, and other avenues.